About
Me: I am an
18-year freelance writer who excels at writing copy for a variety of
print publications and Internet applications on business, health, and
more. I can quickly absorb information and turn it into copy that reflects
the client's voice and resonates with the target audience. I
have experience writing for government departments, non-profit societies,
newspapers, magazines, Internet marketers, entrepreneurs, coaches, authors,
and speakers.
I bring my intuitive nature to each job, know the right questions to
ask, and can provide quick turn-around for reasonable timelines. I can
work from a blank canvas, or create copy based on your bullet points
or an interview. I am also an excellent editor and can re-work pieces
that come to me in any condition and edit for clarity, grammar, and
sentence structure, and I can re-purpose work efficiently and effectively.
My
Writing Experience Includes...
-articles for print publications as well as Internet-based businesses
-newsletters (print and online)
-flyers (print and online)
-advertorials
-press releases
-website copy (understand using SEO keywords; can write copy for typical
website pages as well as sales pages and squeeze pages)
-autoresponder copy
-affiliate program copy
-speaker kits
-media kits
-bios/profiles (individuals and organizations)
-write/ghostwrite/edit e-books and print books
I am also under contract to write my first non-fiction book.
Samples
of Web Copy
I wrote the
homepage copy for one of Pam's websites. Pam is a leader in the Virtual
Assistant industry. www.mycreativeassistant.com
I wrote this press
release for Pam for her new company, REVA Insitute (Real Estate
Virtual Assistant Institute) with no direction from Pam and just by
studying a couple of pages on the site.
"Kathy's writing skills are outstanding. She is very adept at writing
for the coaching industry but is also very versatile and can write on
any subject for any kind of audience. I've had her write for several
of my clients and the results are always top-notch. Her work rarely
needs editing and is always presented in a professional and timely manner.
That's why she's now my head writer!" ~ Pam Ivey, My Creative
Assistant
I wrote descriptions
for Marilyn's audio products without interviewing her, and by quickly
listening to about five minutes of each recording. I also transcribed,
copy-edited and co-coordinated the self-publishing process of Marilyn's
e-book: What Do You Want Your Business
To Do For You www.lighthouseorganizers.com/products.html
I wrote the copy for these two squeeze pages for Marilyn without
any direction from her.
www.lighthouseorganizers.com
www.harborlightcoaching.com
"I was just telling a friend that you write just like I
would. I'm having an out-of-body experience!" ~Marilyn Ellis,
America's Organizer Coach
I wrote
Dorene's affiliate program landing page and corresponding autoresponders
just by studying her sales landing page.
www.businesspartnershipsolutions.com/affiliateprogram.html
I wrote
this teleclass landing page after studying Kay’s website (and
getting the relevant logistics for the call).
www.kaykotan.com/teleclass-9tips.html
I wrote
this initial blog
post for Gord after a short interview with him.
"Working with Kathy is an absolute pleasure. She quickly captures
information and prepares drafts for me that are 90% ready to fly. All
we do is a few tweaks and we're done and onto the next project. She
always presents in a professional manner and her work always surpasses
my expectations. She genuinely knows how to write in my voice and convey
what I want to say, all the while, working with high integrity, flexibility
and a superb can-do attitude. I
almost didn’t write this as it reminds me of telling a bunch of
people about a great restaurant find. The next thing you know, you can’t
get a reservation. She is really that good." ~Gord
McDougall, CEO of youPlus Coaching
Maritime-related Writing
I
have a keen interest in writing for the maritime industry.
See details here.
"We have juggled a variety of requirements for books, articles
and reports intended for scholarly and popular publication, as well
as for the Internet. I could not have done it all, or on time, without
Kathy's eagle eye, keen skills, and supportive and on-time style."
~James P. Delgado, President, Institute of Nautical Archaeology
I wrote this media
kit for Dr. Delgado.
"Working with Kathy on a manuscript allowed me to focus on the
story while she perfected the flow and mechanics. Her participation
in all my writing, including web pages and promotional flyers, has significantly
elevated the level of my work." ~ Vincent J. Capone, President,
Black Laser Learning
Published
Articles
The list below includes articles published in several health and business-related
publications. Click on selected links to read samples.
I was a monthly mental health
columnist for Health Care News (Vancouver publication) for
1 ½ years, a copywriting stringer for the Business Examiner
(Victoria) for 1 ½ years, and a quarterly columnist with Looking
Great magazine (Winnipeg). I am also past editor for the Canadian
VA Network (CVAN) newsletter, and the Periodical Writer's Association
of Canada (PWAC) newsletter.
Currently I am the calendar of events editor for Focus magazine
(Victoria).
"Kathy Smith has edited our NOW arts calendar
for about three years. I send her numerous press releases, all in different
formats and levels of information. She recomposes them into our listing
style, puts them in order, and makes my life easier! I can rely on her
grammatical skills, accuracy and judgement. She does this with a short
turnaround time as well."
~Leslie Campbell, President, Campbell Communications
Inc.
Keeping Change in Proportion
Premier Issue, Fall 2004 - Looking Great (Winnipeg)
What the heck is Buccaneer TV?
May 14, 2003 - Esquimalt News (Victoria)
Enduring architectural firm sets sights on diversifying
April 2003 - Business Exminer (Victoria)
Psychiatric Dis/Abilities Program
Spring 2003 - Visions, BC's Mental Health Journal (Vancouver)
Chalk It Up Signs chalks one up for business niche
April 2003 - Business Examiner
A realtor with lasting appeal
March 2003 - Business Examiner
DMG Financial focuses on people, then product
February 2003 - Business Examiner
Foster Air Conditioning Ltd. - 75 years and counting
February 2003 - Business Examiner
A Personal Trainer with a Personal Touch
January 2003 - Business Examiner
Report paves way for smoke-free teens
Winter 2002 - Cross Currents (Ontario)
Unity Business Machines takes light approach to advertising but remain
serious about customer service
September 2002 - Business Examiner
Friendly Notaries make clients feel at home
August 2002 - Business Examiner
A Career with Clarica is Waiting
August 2002 - Business Examiner
Island
Blue - 90 Years Strong
July 2002 - Business Examiner
Shoal Point Offers Business on Waterfront
June 2002 - Business Examiner
The Glenshiel
June 2002 - Business Examiner
Club Phoenix
April 2002 - Business Examiner
Naturally, it's in the diet
January 30, 2002 - Oak Bay News (Victoria)
Beginning the New Year Stronger Than Ever
January 3, 2002 - Business Examiner
Sculpting A New Life
November/December 2001 - Active Living Magazine (Ontario)
Baywest
Home Centre - Building a Loyal Clientele
November 19, 2001 - Business Examiner
Royal
Roads Unique Business Coaching Program
August 2001 - Business Examiner
Unique Approaches: Women In Victoria's Health Industry
August 2001 - Business Examiner
Good Diet and Exercise Habits Can Help in the Fight with Schizophrenia
July/August 2001 - Schizophrenia Digest (Ontario)
They
Share a Love for Art, Purely by Accident
July 8, 2001 - Victoria Times Colonist, Islander section
Common Budgeting Principles Apply to All
May/June 2001 - Schizophrenia Digest
Coaching Good Remedy for Transitional Changes
March 7, 2001 - Oak Bay News
New Year, New Hope for Anxiety Sufferers
January 17, 2001 - Peninsula News Review (Victoria)
High-Tech,
Non-Lethal Weapon New Option for Police
Sept./Oct. 2000 - Schizophrenia Digest
Disturbing Media Images Still Rampant
July - 1999 Schizophrenia Digest
Springtime in the Canadian Rockies
May 1999 - Picture This (Seattle)
Porcelain Veneers
May 1999 - Picture This
Step Up Romance with a Springtime Picnic
May 1999 - Picture This
Vancouver
Island a Sculptors' Haven
November 15, 1998 - Victoria Times-Colonist, Islander Section
Schizophrenia in the Family
Spring 1998 - Schizophrenia Digest
Looking to a Positive Future
March/April 1998 - Insight Health Magazine (Victoria)
Project Inter-Seed, Growing Relationships in Health Care
December 1997/January 1998 - Insight Health Magazine
The Victoria Citizen Advocacy Society/Friendship Overcoming Disabilities
October/November 1997 - Insight Health Magazine
Victoria Women's Conference Focuses on Informed Decision-Making
June 1995 - Health Care News (Vancouver-now defunct)
Education
Key to Treating Child Depression Properly
June 1995 - Health Care News
Options on the Rise for HRA's
May 1995 - Health Care News
Alternating
Darkness and Light
April 1995 - Schizophrenia Digest
Blenkinsop Project is One Year Old
March 1995 - Health Care News
Psychiatry in the Community
February 1995 - Health Care News
Health
and Safety in the Workplace
February 1995 - Health Care News
Alternating Darkness and Light
December 1994 - Health Care News
Helping to Solve Hearing Problems
November 1994 - Health Care News
Work
and Disability
October 1994 - Health Care News
Community Nursing - New Perspective
October 1994 - Health Care News
Sign Brings out Smiles
August 1994 - Esquimalt News
CMO Gears Up for Major Event
July/August 1994 - Health Care News
The Yew Tree Family Restaurant
June 1994 - Goldstream News Gazette (Victoria)
New Directions in Progress
June 1994 - Health Care News
Boot Scootin' Fever
June 1994 - West Coast Country Magazine (Vancouver Island)
Seniors Scoot Their Boots
June/July 1994 - South Island Seniors Magazine (Victoria)
Centre Makes Great Inroads
May 1994 - Goldstream News Gazette
Emergencies of the Mind
May 1994 - Health Care News
RN Battles Job Discrimination
April 1994 - Health Care News
Mental
Health - Moving Into the Community
March 1994 - Health Care News
Time Out for Caregivers
February 1994 - Health Care News
Partnership in Action
January 1994 - Health Care News
Boot Scootin' Kicks In
January 1994 - Esquimalt News
It's Not Just My Nerves
May 1993 - Health Care News
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